Aditya Birla Fashion’s division enters into partnership with Snapdeal

29 Mar 2016 Evaluate

Aditya Birla Fashion and Retail’s (ABFRL) division - Pantaloons, one of India’s leading fashion and lifestyle retail format, has entered into partnership with Snapdeal. With its Exclusive Brands contributing to over 60% of its wholesome portfolio, Pantaloons boasts of a strong fan following and the new tie up with Snapdeal will further heighten the excitement.

This new tie up with Snapdeal will help consumers purchase their favourite Pantaloons brands like Rangmanch, Akkriti, Trishaa, Annabelle, Ajile and Candies - New York online through leading online player, Snapdeal.

The partnership would combine the strengths of the two companies and boost sales by further leveraging the enormous potential of online retail. Pantaloons’ leadership strength in the offline fashion retail space with 125 large format stores across the country, coupled with its vast portfolio of well established Exclusive Brands would complement Snapdeal’s reach to millions of consumers in the online space.



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