Raj TV successfully implements pilot project of digitization of Tamil Movie Rights

20 Mar 2012 Evaluate

Raj Television Network has successfully implemented its pilot project of digitization of Tamil Movie Rights; with the remake of the old super hit movie 'KARNAN'. The movie received an overwhelming response beyond imagination among the audience in Tamil Nadu. The movie assured good revenue in terms of theatrical release and sale of rights in different languages.

A magnum opus, KARNAN goes much beyond being just an engaging entertainer - it is a profound take on the psyche of men and women, albeit legendary. And heading a mammoth cast of illustrious actors is Sivaji Ganesan in the title role.

The company has good potential for revenue generation by exploring the hidden assets-movie rights by way of digitization in various languages and dubbing. The company owns more than 3000 movie rights in its library and another 100 masterpiece movies are in the project.

Raj Television Network is engaged in broadcasting five channels namely Raj TV, Raj Digital Plus, Raj News 24x7, Raj Muzix and Vissa. It is one of the largest Tamil television and broadcasting companies in the southern region.

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