Mah Lifespace plans Rs 250-cr project in Hyd

05 Jan 2012 Evaluate

Mahindra Lifespace Developers, the realty armof the $14.4-billion Mahindra Group, is setting its foot in Hyderabad, itsfifth market in the country, with a one-million sft residential projectinvolving an investment of Rs 250 crore. The company is currently doing thesite preparatory work. The project, on a 10-acre site at Kukatpally, will belaunched in the next couple of months and will be delivered in three years fromthen.

Having completed close to7-million sft of projects in the National Capital Region, Chennai, Mumbai andPune, Mahindra Lifespace currently has 10 million sft of space, which it callsMahindra Lifespaces, under various stages of development – some on the drawingboard and some ready to be delivered – which will be completed in the next fouryears. Of the 10 million sft, the selling price for 3.5 million sft space wouldbe Rs 4,700 per sft. The company has land parcels in five cities andinvestment in them has already been done, while it requires Rs 2,000 crore tocarry on the construction.  The companyhas approved for additional borrowing of up to Rs 500 crore via non-convertibledebentures (NCDs) or term loans. Hyderabad, Pune and Nagpur would be the nextimportant markets for the company and it is exploring other long-termopportunities actively in the city.

Mahindra Lifespace, which caters to themiddle and high-end housing segment with the selling price ranging from Rs2,700 to Rs 10,000 per sft, is drawing up plans to enter the affordable housingsegment in Tier-II cities with the price range of of Rs 5 lakh to Rs 15 lakhper unit. The company has strong presence in Maharashtra, NCR and Tamil Nadu.Hyderabad is also one of the markets that the company is looking at foraffordable housing. Mahindra Lifespace has delivered 1.4 million sft of spaceworth Rs 700 crore in sales last year. Its average EBIDTA (earnings beforeinterest, taxes, depreciation and amortisation) margin currently stands at 32per cent and net profit margins at 22 per cent.

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