Elder Pharmaceuticals has launched three female personal hygiene products in India as part of its in-licensing pact with a US based firm, Combe Inc. The company has introduced the 'Vagisil' range of feminine personal hygiene products in India, in association with New York-based Combe Inc, a global brand leader in feminine care. The Mumbai-based firm, which has in-licensed the range from Combe Inc, is introducing three key solutions -- Vagisil Anti-Itch Creme, Vagisil Intimate Feminine Wash and Vagisil Intimate Feminine Lubricant.As the segment new in India, the company is looking to tap the opportunities in the long term. According to the company, Vagisil Anti-Itch Creme acts as a external itch reliever and soothes irritated skin and helps reduce further irritation. It contains Benzocaine, a fast-acting itch reliever that works directly on the nerves to stop external feminine itching, burning and irritation.
