In order to tap into the innate value seeker Indian psyche and inspire bookings, Thomas Cook (India), has unveiled a new campaign ‘Bachat Ka Baadshah’, with a range of great value holiday packages easily bookable on thomascook.in. The campaign introduces a character called Bachat Ka Baadshah, with quirky, humour to drive home the benefits of being a ‘smart saver’ or Bachat Ka Baadshah. The month-long campaign incorporates a healthy mix of, outdoor radio & digital focus, across Mumbai, Delhi & Bangalore. The campaign is also being promoted aggressively on Social Media via Twitter and Face book contests.
Thomas Cook is the largest integrated travel and travel related financial services company in the country offering a broad spectrum of services that include Foreign Exchange, Corporate Travel, MICE, Leisure Travel, Insurance, Visa & Passport services and E-Business.
