Nestle re-launches Atta and Oats variants of Maggi Noodles

20 Apr 2016 Evaluate

Nestle India, one of the largest FMCG companies in India, has re-launched its two variants of Noodles -- Maggi Vegetable Atta Noodles and Maggi Oats Noodles. Both the noodle variants will be available at competitive price points of Rs 20 for a 80 gm pack and Rs 25 for a 73 gm pack.

Meanwhile, the company has regained 50% share in India’s Rs 2,000 crore noodles market, about six months after it relaunched the popular snack. With the latest re-launch, the company is aiming to provide more choices to suit consumer preferences, driving greater volumes and building back its market share.

Nestle India is a subsidiary of Nestle S.A. of Switzerland. With eight factories and a large number of co-packers, Nestle India is a vibrant Company that provides consumers in India with products of global standards and is committed to long-term sustainable growth and shareholder satisfaction.

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