Lycos, the widely known global Internet brand, has reportedly launched Brightcom, a global ad tech company that provides multi-channel products, and proprietary programmatic solutions for advertisers and publishers across video, display, social and mobile channels. Brightcom brings together the legacy of 'Ybrant Digital' alongside the 'Brightcom' media initiative. This combines data-driven technology together with the Company's strong bonds with advertisers and publishers, all in one consolidated plan.
LYCOS is one of the original and most widely known Internet brands in the world, evolving from pioneering search on the web, into a family of three business units covering digital media, marketing, and Internet of Things (IoT).
