Tata Communications reveals findings of a unique research study into emerging markets

22 Mar 2012 Evaluate

Tata Communications, a leading provider of The New World of Communications, has revealed the findings of a unique research study into emerging markets and their impact on the global economy. The report, conducted by independent research company Vanson Bourne, surveyed 1,600 business leaders from ten global emerging and developed markets, and reveals that 84% of companies in emerging markets have looked to other emerging markets for growth lessons and best practice, highlighting the growing influence of developing markets in the global economy.

After being asked for the markets which offered the most opportunity for rapid growth by the economic market survey respondents, China led the pack at 51%, India at 46% and Brazil at 26%. Russia, more usually associated alongside these markets, was listed in 8th place with just 11% of emerging market business leaders feeling it offered rapid business growth.

As per the study, 87% of the business leaders from both developed and emerging markets are actively engaging in emerging markets, despite 56% acknowledging that they associate emerging markets with political instability. Meanwhile, the study suggested that 55% of Singaporean respondents, 45% of the Middle Eastern and 40% of South African business have already set up operations in emerging markets, and are the only markets in the survey to have a higher figure with an established presence than those considering such move.

Tata Communications owns and operates the world’s largest subsea cable network which reaches countries representing 99.7 percent of the world’s GDP.

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