HUL and Bharti Airtel to promote plastic recycling jointly

13 Jul 2011 Evaluate

Hindustan Unilever, India's largest consumer products company partners with Bharti Retail to promote plastic recycling among consumers in National Capital Region (NCR). This is a first-of-its kind initiative in India called as 'Go Recycle' and will run for three months in all the 31 easyday stores across NCR. This initiative will help to reduce packaging waste and also inform and educate consumers to practice responsible consumption.

Through in-store displays, leaflets and mailers the 'Go Recycle' programme will be promoted to consumers. The programme aspires to drive consumer participation through an incentive scheme. Consumers who bring empty plastic bottles and pouches of any brands in five FMCG categories (tea pouches, detergent powder pouches, shampoo and conditioner bottles, tooth paste tubes and ketchup pouches and pet packs) will be awarded discount coupons at the 'easyday' and 'easyday Market' stores in NCR. The coupons can be redeemed at these stores to buy any products of the five leading Hindustan Unilever brands, namely Surf, Kissan, Dove, Red Label and Close-up.

As part of the Unilever Sustainable Living Plan, Unilever aims to halve the waste associated with the disposal of its products by 2020. Bharti Retail firmly believes that environmental sustainability is the cornerstone of our 'Store of the Community' programme.

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