Emami introduces two new deodorants

04 May 2016 Evaluate

Emami has introduced two new deodorants -- He Icy Collections and He Respect. The company is also planning to reposition its existing items in this category. Icy Collections would be differentiated as liquid-based perfumed sprays. The recently popular marketing proposition of 'no-gas' spray products has grabbed around 26 per cent of the Indian deodorant market.

The new range of He deodorants will introduce a slew of interesting fragrances like Hypnotic and Passion under the body perfume collection and Arctic and Lagoon under the Icy Cool Collection for round-the-year marketing of ‘freshness’ items.

Emami manufactures products under various categories namely Hair Care, Skin Creams and Lotions, Talcum Powder and ayurvedic health care products. Emami’s Boroplus portfolio is worth Rs 400 crore, comprising of three brands -- BoroPlus Antiseptic Cream, Boroplus Advanced Moisturizing Lotion and BoroPlus Prickly Heat Powder.

Emami Share Price

505.45 3.20 (0.64%)
16-Jan-2026 16:59 View Price Chart
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Company Name CMP
Hindustan Unilever 2359.65
Godrej Consumer Prod 1236.75
Dabur India 514.40
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P&G Hygiene 12243.05
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