Havells India, a leading Fast Moving Electrical Goods company, has entered into the fast growing segment of ‘Integrated Automation and Control Solutions’. The new range is being launched under its premium brand 'Crabtree' in association with one of world's leading automation company HDL Automation. Consumers are now appreciating and opting for technologically advanced products and this demand is further expected to rise with the Government's focus on 'Smart City Project'.
With this launch, the company is planning to capture 10% market share of the Automation Solution Industry and expect revenues of Rs 100 crore by 2020. As part of the launch strategy, Crabtree will offer customized automation solutions for home, commercial, hotel and public utility sector. The automation industry is driven by four major parameters- convenience, style, energy efficiency and security thereby enhancing consumer lifestyle. The domestic market size of the automation solution industry is estimated to be Rs 500 crore, which is currently growing at 20-25% annually.
Havells India is engaged in manufacturing and marketing of electrical and power equipments. It offers industrial and domestic circuit protection switchgear, cables and wires, motors, fans, power capacitors, lamps, luminaries for domestic, commercial and industrial applications, modular switches and bath fittings.