India’s largest apparel and retail company Aditya Birla Fashion and Retail (ABFRL) has signed an exclusive deal to bring the Simon Carter designer wear brand into the country. Simon Carter is a London-based designer brand with a quirky English touch, soon to make its debut in the country in collaboration with ABFRL.
Carter’s products are known for their British wit, which incorporate a light-hearted side to every facet of the brands offerings, ranging from merchandise to store design and store staff; everything sports a personalised touch.
ABFRL’s portfolio of brands spans from luxury to super premium, premium, sub-premium to fast fashion segments. The addition of Simon Carter’s new international designer brand will add richness to ABFRL’s super premium brand collection giving its discerning customers a true taste of high fashion.
