SEBI Reg. Investment Advisor

Download App

MoneyWorks4Me

Emami launches new variant of its ‘HE’ brand of deodorant

17 May 2016 Evaluate

Emami has launched a new variant of its ‘HE’ brand of deodorant. Called ‘HE Respect’, the company has also come up with a new digital advertising campaign centering on respecting women. A 150 ml pack of the deodorant has been priced at Rs 190.

The company has recently re-launched male fairness cream ‘Fair and Handsome’ to consolidate its share in the Indian market. The company has targeted men age group between 18 -24 and the new product has been developed by experts from India and Australia.

Emami manufactures products under various categories namely Hair Care, Skin Creams and Lotions, Talcum Powder and ayurvedic health care products. Emami’s Boroplus portfolio is worth Rs 400 crore, comprising of three brands -- BoroPlus Antiseptic Cream, Boroplus Advanced Moisturizing Lotion and BoroPlus Prickly Heat Powder.


Emami Share Price

443.90 -7.55 (-1.67%)
20-Apr-2026 09:41 View Price Chart
Peers
Company Name CMP
Hindustan Unilever 2235.10
Godrej Consumer Prod 1106.00
Dabur India 439.10
Colgate Palmol. (I) 2096.70
P&G Hygiene 9966.00
View more..

About MoneyWorks4Me

MoneyWorks4Me is a SEBI-registered Investment Adviser (IA) dedicated to helping investors build long-term wealth through transparent, research-driven, conflict-free guidance. Founded in 2008, we started our journey as a Research Analyst (RA), providing deep fundamental analysis, intrinsic value insights, and long-term investing frameworks for Indian equities. In 2017, we transitioned to a full-fledged SEBI-registered Investment Adviser, strengthening our commitment to acting as a fiduciary—always putting the investor’s interest first.

Our Vision

To become India’s most trusted, research-powered fiduciary advisory platform—where every investor, regardless of experience, can make calm, confident, and well-reasoned investment decisions.

What Makes MoneyWorks4Me Different

Our Approach: Ensuring compounding work its magic on client portfolio.

MoneyWorks4Me ensures this through:

×