Emami has launched a new variant of its ‘HE’ brand of deodorant. Called ‘HE Respect’, the company has also come up with a new digital advertising campaign centering on respecting women. A 150 ml pack of the deodorant has been priced at Rs 190.
The company has recently re-launched male fairness cream ‘Fair and Handsome’ to consolidate its share in the Indian market. The company has targeted men age group between 18 -24 and the new product has been developed by experts from India and Australia.
Emami manufactures products under various categories namely Hair Care, Skin Creams and Lotions, Talcum Powder and ayurvedic health care products. Emami’s Boroplus portfolio is worth Rs 400 crore, comprising of three brands -- BoroPlus Antiseptic Cream, Boroplus Advanced Moisturizing Lotion and BoroPlus Prickly Heat Powder.
