Tata Consultancy Services has entered into a five-year partnership with Lidingoloppet, the legendary Swedish sports event, widely regarded as the world’s largest cross-country run. Under the terms of the agreement TCS will become the title sponsor and Official Technology Partner.
First established in 1965, Lidingoloppet provides participants with a gruelling 30 kilometre course through open terrain in September each year near Stockholm, Sweden. In addition to the 30 km race, the partnership will also see TCS become the title sponsor for the race’s sister events, also held in September: Lidingoloppet 15 (15 km), Lidingoruset (1.7-4 km for people with special needs), Lidingorullet (2 km for wheelchair users) and Lilla Lidingoloppet (1.7-6 km for children).
The partnership with Lidingoloppet is the latest example of TCS’ commitment to using digital technology to foster health and wellbeing. At TCS, health and wellness is promoted through TCS’ internal running program, Fit4Life. The program sees TCS making a donation to charity for every kilometre and every hour of fitness an employee logs through its internal Fit4Life app. Over six million kilometres have been logged annually, equivalent to 150 laps around the earth.
Tata Consultancy Services is an IT services, consulting and business solutions organization that delivers real results to global business, ensuring a level of certainty no other firm can match. TCS offers a consulting-led, integrated portfolio of IT, BPS, infrastructure, engineering and assurance services.