Emami has launched a new variant of Navratna Oil. The product in the category named Navratna Almond Cool Oil is being positioned as value-added ayurvedic oil. The product, primarily targeted towards women who prefer non-sticky oils, is expected to help the company’s hair oil brand portfolio to reach out to a wider consumer base.
Moreover, the company has roped in actress Shilpa Shetty to endorse the new variant, who joins the Navratna Cool Oil endorsers’ club after almost a decade.
Emami manufactures products under various categories namely Hair Care, Skin Creams and Lotions, Talcum Powder and ayurvedic health care products. Emami’s Boroplus portfolio is worth Rs 400 crore, comprising of three brands -- BoroPlus Antiseptic Cream, Boroplus Advanced Moisturizing Lotion and BoroPlus Prickly Heat Powder.
