Philips Electronics India is likely to add more products from its global portfolio to its kitchen appliances range in India. The Philips team is considering in detail possible products that could be brought to India from its Povos basket in China. It will be customizing those products for India.
The company's Dutch parent, Royal Philips Electronics, had acquired Povos Electric Appliance Co in China last year, soon after it bought out the Chennai-based Preethi Appliances. The Shanghai-headquartered Povos has a range of products from induction cook tops to electric water kettles; and room humidifiers to water dispensers.
The company plans to target bunch of people who are as rich as anybody else in the world, a set of people who have the propensity to buy anything that enhances their life and also the middle class.
