Havells India, a leading Fast Moving Electrical Goods (FMEG) company and a major power distribution equipment manufacturer, has marked its entry into entry level modular switches with the launch of its innovative range of switches named ‘Reo Bliss’ in Pune, Maharashtra. The new range of entry level modular switches is aimed at customers looking for pioneering and attractive switches at economical prices. With this launch, the company is expecting an overall growth rate of 10% from the entry level modular switch market and targeting revenue of Rs 100 crore in the next 2-3 years.
'Reo Bliss' range of switches represent a unique symbiosis of advanced technology, maximum functionality and exquisite design to match the taste of today's discerning customers who want best in class product at affordable prices The new range carries a compact exterior with shrouded terminals, captive screws, brass terminals, arc shield, shuttered socket providing smooth and noise free operation. It is made of best in class engineering polymers. The new range will be manufactured at the company's plant at Baddi and will be available at an attractive price range.
The switches will be available in seven attractive colours and nineteen different combinations - Aqua Blue, Plum Red, Stone Grey, Silky White, Classic Ivory, Jet Black and Sand Beige. The switches will be made from colored polymers against the general trend of painting the plastic covers that helps in retaining cooler and shine throughout the life of the switch.
The company currently has a dealer network of 10,000 retailers and 500 direct channel partners and is further planning to add another 100 direct channel partners in near future. The company also has 41 Galaxy showrooms across Maharashtra and planning to add another 15 Havells Galaxy in P116-17.