Fast Moving Electrical Goods (FMEG) Company Havells India is aiming to achieve 10% share of the Rs 1000 crore strong entry-level modular switch market in the country in the next 2-3 years.
The company launched its recently introduced affordable switch brand Reo Bliss in Maharashtra, marking its entry in this category in the State. The new range of entry level modular switches will be manufactured at the company’s plant at Baddi.
The new range of switches will be available in seven colours and nineteen different combinations - blue, red, grey, white, ivory, black and beige. They will be made from coloured polymers against the general trend of painting the plastic covers that helps in retaining cooler and shine throughout the life of the switch.