Prime Focus Technologies signs up with EIDR

Prime Focus Ltd. | Business Support | Miscellaneous | BSE: 532748 | NSE: PFOCUS

02 Apr 2012 Evaluate

Prime Focus Technologies (PFT), the global digital content operations specialist, has joined the EIDR (Entertainment Identifier Registry), the global B2B registry for unique identification of content. This participation with EIDR will help Prime Focus Technologies to deliver rich metadata to customers across multiple platforms, while easily linking that data to content and applications from studios, broadcasters, other content creators and distributors.

PFT, with its world-leading Hybrid Cloud technology platform CLEAR TM, provides technology and services to major media players including The Associated Press (AP), News Corporation’s Star TV, A&E, EROS International, British Movietone Library, British Film Institute, Colors TV, Multi Screen Media (MSM) and Board of Control for Cricket in India (BCCI).

With a strong domain knowledge of the entertainment and media industry, and excellent technology credentials, PFT offers an enterprise-wide solution to leading broadcasters, sports federations, news agencies, entertainment giant and music companies, to manage their content, workflows and enterprise processes in the cloud.

The Entertainment Identifier Registry is an industry body established with the goal of creating a single ID system for every piece of movie and TV content, in order to streamline and facilitate smart searches, improve personal recommendations and streamline the digital supply chain workflow. Since EIDR manages the allocation of unique identifiers to TV shows and movies, it will enable PFT to enhance its usage tracking and integration of systems and data sets related to those programmes.

The registry has been set up as an industry resource to help streamline digital commerce and simplify consumer transactions, and is built on the International Digital Object Identifier (DOI) ISO approved standard. It tracks all content down to the product and SKU level, as well as edits, clips, composites, and encodings. The system includes an SDK and APIs for integrated and consistent browse, filter, and search for unique content.

Prime Focus Share Price

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About MoneyWorks4Me

MoneyWorks4Me is a SEBI-registered Investment Adviser (IA) dedicated to helping investors build long-term wealth through transparent, research-driven, conflict-free guidance. Founded in 2008, we started our journey as a Research Analyst (RA), providing deep fundamental analysis, intrinsic value insights, and long-term investing frameworks for Indian equities. In 2017, we transitioned to a full-fledged SEBI-registered Investment Adviser, strengthening our commitment to acting as a fiduciary—always putting the investor’s interest first.

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