Reliance Industries’ arm launches LYF Earth 2

28 Jun 2016 Evaluate

Reliance Industries subsidiary -- Reliance Retail has launched its second ultra-premium device LYF Earth 2, which targets millennials. LYF range of smart-phones categorizes devices into four segments. While LYF Flame and LYF Wind cater to entry level segment with prices range below Rs 10,000, LYF Water and LYF Earth are targeted at mid to premium and ultra-premium segments respectively.

The new smartphone entails some of the high-end features including voice-enabled smart camera, smart screen with 178 degree viewing angle that enables users to see clearly at any angle, facial recognition and fingerprint sensors as well as smart sensors, which allow the phone to recognize as many as 19 gestures.

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