Tech Mahindra’s arm launches a big data-driven mobile analytics solution

07 Jul 2016

Tech Mahindra’s subsidiary - Mahindra Comviva, the global leader in mobility solutions, has launched the MobiLytix Suite, a big data-driven mobile analytics solution that generates actionable customer insights. It aggregates subscriber usage data across multiple touch points, enabling deeper and superior customer experience while improving revenue growth of telecom operators.

The MobiLytix Suite is a comprehensive business proposition addressing the business needs of service providers. It will enable them to enhance customer experience. Its backbone is an analytical engine aimed at understanding the various events across a customer’s lifecycle and helps develop strategies to maximize a customer’s lifetime value. It also aids chief marketing officers and marketers to analyze hidden revenue generating patterns and formulate the appropriate product and growth strategies. In addition, seamless, real-time and omni-channel execution of personalized contextual marketing promotions ensures faster go-to-market and helps operators realize incremental revenue opportunities.

Tech Mahindra is a leading provider of solutions and services to the telecommunications industry with a majority stake owned by Mahindra & Mahindra. The company, since 2002 has operations in China with offices in Beijing, Shanghai, Nanjing and Guangzhou.

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