Videocon Group’s DTH arm enters into a unique association with Sultan

08 Jul 2016

Videocon d2h, the DTH arm of Videocon group has entered into an association with Yash Raj Productions’ upcoming release Sultan starring Bollywood superstars Salman Khan & Anushka Sharma to be released during EID 2016. In the movie, Salman Khan is playing a Videocon d2h sales & service franchisee, who later on represents India in the Olympics.

This is an innovative and unique way in which brand Videocon d2h has tied up to take the brand to the rural hinterland of India. This tie-up creates an emotional connect with the audience and reinforces the brand’s objective of transforming the life of people across geographies and spreading happiness. This in film placement also acts as an extension to the brand’s latest campaign of Khushiyon ki Chatri.

Videocon d2h has prided itself in presenting its subscribers with a robust line-up of 570+ channels and services, including a host of regional channels. It offers a wide range of active services like smart services including Smart English, Smart Games. The other active services include d2h Hollywood HD, d2h music, d2h spice, d2h cinema in both Standard Definition and HD, etc.

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