Wire and Wireless (India), cable television service provider is prepared to deploy three million set-top boxes in Delhi, Mumbai and Kolkata. It is likely to offer a number of channels in the first phase of digitization across company's three lucrative markets, under the SITI Cable brand name.
SITI Cable will provide an advanced IP-based digital delivery platform that will transmit superior quality TV signal to subscribers. It will also provide 400 Standard Definition channels and will offer 30 HD channels and TV signals with uninterrupted transmission. The subscriber is required to fit a SITI digital set-top box (STB) with their TV sets to get these TV signals.
STBs are being procured from multiple vendors to ensure smooth supply to the subscribers, the company said. The STB deployment to the subscribers has started in Delhi and Kolkata.