Zee Entertainment Enterprises (ZEE) arm - Zee TV’s - 2012 Zee Cine Awards (ZCA) has achieved record-breaking ratings this year. According to Rentrak TV Essentials, Zee Cine Awards delivered the highest rating for any South Asian program in over a year's time, since February 2011. ZCA received a viewership share of almost 75% during its broadcast on Friday from 9:30 to 12:30 pm.
Zee Entertainment is India’s largest vertically integrated media and entertainment company. Its portfolio consists of brands like Zee TV, Zee Cinema, Zee Music, Zee Café, Zee Smile, Zee Action, Zee Premiere, ETC, ETC Punjabi, TEN Sports, Zee Studio, Zee Classic, Zee Trendz, & Zee Sports.
