Jubilant FoodWorks’ Domino’s Pizza launches ‘BurgerPizza’

13 Jul 2016 Evaluate

Jubilant FoodWorks’ Domino’s Pizza, India’s Pizza delivery expert and market leader in the chained pizza segment has launched a new innovation for the Indian market - the BurgerPizza. The new BurgerPizza is an exciting innovation from Domino’s and is a result of the company’s focus on innovation and growth.

Starting at Rs 89, the BurgerPizza range is available in two vegetarian and two non-vegetarian variants at the 1000+ Domino’s Pizza restaurants across India. The BurgerPizza is also available for ordering on the Domino’s online ordering website and the Domino’s Pizza mobile app.

With the BurgerPizza, the company aims to grow its share in the all day, individual consumption occasion and further grow its share of the chained Indian Food Service Industry that is pegged to grow three-fold to Rs 25,000 crore within five years.

Jubilant FoodWorks is India’s largest and fastest growing food service company. The company and its subsidiary operates Domino’s Pizza brand with exclusive rights for India, Nepal, Bangladesh and Sri Lanka.


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