In a bid to remain relevant and improve its relative significance in the Indian market, FMCG major Britannia Industries is evaluating an entry into new product categories. These products might include salted snacks, chocolates, breakfast and other ready-to-eat foods.
Britannia Industries, one of the India’s biggest brands of the country, has a market share of over 33%. More-than-a-century old Britannia has launched big brands in FMCG Segment. The company is expanding its customer base by launching new products and renovating existing ones.
