Hindustan Unilever (HUL) is reportedly planning to launch a range of baby care products under its Dove brand in the next few months to challenge the dominance of Johnson & Johnson in the Rs 4,000 crore market.
The company’s decision is part of a strategy to expand Dove that transformed itself from being just a bathing bar in 1993 to shampoo, deodorants, lotions, body and face wash last decade.
Hindustan Unilever is India’s largest Fast Moving Consumer Goods Company with a heritage of over 80 years in India and touches the lives of nine out of ten Indian households.
