India's leading media conglomerate, Zee Entertainment Enterprises has launched Zee.One, a dedicated Bollywood movie channel for the German market. The channel was launched in Germany by Punit Goenka, MD & CEO, ZEEL, Amit Goenka, CEO - International Broadcast Business, ZEEL, Friederike Behrends, CEO - Asia TV GmbH (Zee TV) and Bollywood Superstar, Shah Rukh Khan. This new channel will target women between the ages of 19 and 59 years and the content will be specifically adapted for the German market.
Zee Entertainment Enterprises is one of India’s leading television media and entertainment companies. It is amongst the largest producers and aggregators of Hindi programming in the world, with an extensive library housing over 120,000 hours of television content.
