MoneyWorks4Me

RIL opens AJIO ‘shop-in-shops’ in more than 100 Reliance Trends stores

01 Aug 2016 Evaluate

As part of its omnichannel strategy, Reliance Industries (RIL) has opened AJIO ‘shop-in-shops’ in more than 100 Reliance Trends stores. The company, which launched its online fashion portal Ajio.com in April, is targeting shoppers with high-margin, curated fashion.

The company has also deployed AJIO browsing kiosks across selected Reliance Trends stores to help customers order on the online platform from the bricks-and-mortar stores.

The diverse group with interests in telecom, media and petroleum ranks among the country's largest retailers and operates department chain Reliance Trends and Reliance Brands, which has partnered more than a dozen premium international labels including Diesel and Superdry.

Peers
Company Name CMP
Reliance Industries 1206.65
Indian Oil Corpn. 130.50
Bharat PetroleumCorp 297.00
HPCL 343.05
MRPL 182.85
View more..