Prime Focus deploys content operations platform ‘CLEAR’ to Sony Music India

11 Apr 2012 Evaluate

Sony Music, a global music giant, has commissioned global digital content services specialist Prime Focus Technologies (PFT) to deploy CLEAR ? its Hybrid Cloud based Multi?screen Content Operations platform. With the deployment of CLEAR, Sony Music India moves its entire video content operations to the cloud, creating an eco?system for the supply, preparation and delivery of content. This will help Sony Music manage their video business by increasing agility, unlocking new revenue streams, enabling creativity and cutting costs.

In addition, PFT provides a full slate of services to Sony Music such as metadata creation, archival and digital delivery across multiple platforms delivered through CLEAR, its award?winning platform. This enables Sony Music to both monetize its video content, aided by data modeling and cataloguing, and to quickly customize content for distribution across different platforms.

Prime Focus Technologies is a global visual entertainment services group that provides creative and technical services to the film, broadcast, and advertising market. The group offers a genuine end-to-end solution from pre-production to final delivery including visual effects, 2D to 3D conversion, video and audio post production, equipment hire, multi-platform content operations solutions and digital distribution.

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