Emami has re-introduced Zandu Balm, the leading pain relief solution in India, with a new and advanced formulation offering a more effective and faster pain solution. The new Zandu Balm comes with a renewed brand innovation in order to tackle the various challenges of body aches & pain that one suffers due to change in our lifestyle.
The launch of the new Zandu Balm would be supported by an aggressive communication plan that highlights the improved qualities of the product. The balm category in India is valued at over Rs 800 crore, and is growing at 4 percent (volume growth) every year.
Emami manufactures products under various categories namely Hair Care, Skin Creams and Lotions, Talcum Powder and ayurvedic health care products. Emami’s Boroplus portfolio is worth Rs 400 crore, comprising of three brands -- BoroPlus Antiseptic Cream, Boroplus Advanced Moisturizing Lotion and BoroPlus Prickly Heat Powder.
