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Elder Pharmaceuticals to enhance sales and marketing force by 1,000

18 Jul 2011 Evaluate

Elder Pharmaceuticals is likely to increase its sales and marketing force by 1,000 in the next two years. The company plans to launch 35 new products and expand in rural markets with a major thrust on rural markets in the next two years across India, for which it plans to increase its sales and marketing force headcount by about 1,000.

Presently, the company employs about 3,500 people in India of which nearly 3,000 are in marketing and sales. The company expects to grow the rural and semi-urban markets at about 15% annually from the current level. In order to grow in the rural areas, the company plans to reach out to physicians, specialists, chemists, hospitals, nursing homes, and private healthcare institutions.

The rural and semi-urban markets of UP, Bengal Maharashtra, Andhra Pradesh and Bihar and certain areas in South India has been already penetrated by the company's rural division 'Elvista'. Before December, 2012, Elvista plans to reach 1,500 villages with populations of below 40,000, 300 villages with populations of 40,000 to 1 lakh and over 75 peripheral villages/towns around Mumbai Metropolitan region.

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