Nestle India unveils new variants of Maggi Noodles

18 Aug 2016 Evaluate

Nestle India has introduced new additions to the Maggi Noodles portfolio - ‘Maggi Hot Heads’ and ‘Maggi No Onion No Garlic Masala’. Cup noodles made a comeback with the re-launch of Maggi Cuppa Masala & Maggi Cuppa Chilly Chow as well as the introduction of Maggi Hot Heads Cuppa. The company has partnered with Snapdeal for an online sale as well of all these variants.

Maggi Hotheads is a new sub-brand under Maggi Noodles specifically targeted at those who enjoy delicious, spicy food. Maggi Hotheads has 4 unique, never before flavours in Noodles with differential spice levels. The Maggi No Onion No Garlic Masala Noodles will cater to consumers preferring food without onion and garlic.

Maggi Hot Heads Noodles will be available for a price ranging between Rs 20 to Rs 22 for a 71 g pack. Maggi No Onion No Garlic Masala Noodles priced at Rs 15 for a 70g pack will be available initially in Gujarat, Mumbai and Katra. Maggi Cuppa Masala and Maggi Cuppa Chilly Chow will be available for Rs 40 (70g) and Maggi Hot Heads Cuppa Noodles variants for Rs 50 (70g).

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