Tata Consultancy Services (TCS) has introduced new software that enables retailers to leverage insightful data either from in-store sensors or other Internet of Things (IoT) devices to deepen relationships with customers through more personalized customer engagement strategies.
Available from TCS' Digital Software & Solutions Group, ‘TCS Customer Intelligence & Insights for Retail’ helps established retailers compete more effectively for the loyalty of today's connected and increasingly empowered and demanding consumers.
The new software enables retailers to build trusted consumer relationships over time by delivering valued, personalized experiences in the right context and driven by insights from a variety of real world and online data sources.
Tata Consultancy Services (TCS) is a global leader in IT services, digital and business solutions that partners with its clients to simplify, strengthen and transform their businesses.
