TCS named official technology partner of Boston Athletic Association

16 Apr 2012 Evaluate

Tata Consultancy Services (TCS), a leading IT services, consulting, and business solutions organization, has been selected as the official technology partner of the Boston Athletic Association and the 2012 Boston Marathon to be held on April 16, 2012. The agreement features a strong presence by TCS at the marathon and the three-day John Hancock Sports and Fitness Expo held at the Seaport World Trade Center.

TCS has partnered with the Boston Marathon to sponsor and enhance the information kiosks and tables frequented by marathon runners and spectators throughout the race weekend. TCS is also the exclusive information technology sponsor of the Bank of America Chicago Marathon to be held on October 7, 2012 and the official technology partner of the ING New York Marathon to be held on November 4, 2012. This is the third year that TCS will participate in all three major US marathons.

As part of these sponsorships, TCS will actively engage in increasing awareness of diabetes, a major health issue in the US, India and many other countries around the world. At the Boston Marathon, TCS will be offering cowbells in exchange for $1 donations to raise money for the American Diabetes Association, which is leading the fight to stop diabetes.

Tata Consultancy Services is an IT services, consulting and business solutions organization that delivers real results to global business, ensuring a level of certainty no other firm can match. TCS offers a consulting-led, integrated portfolio of IT, BPO, infrastructure, engineering and assurance services.

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