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Philips forays into men’s skincare market

29 Aug 2016 Evaluate

Consumer durables firm Philips has entered into men’s skincare market by launching VisaPureMen range in India. VisaPure is a range of face-cleansing brushes designed for different skin types and cleansing needs and is available across traditional and modern retail outlets as well as leading e-retail portals, priced at Rs 3,995.

VisaPureMen can be paired with the sensitive brush which offers deep cleansing for sensitive skin and the deep pore cleansing brush which offers extensive cleaning and is suitable for people who are exposed to lots of pollution and grime during the day.

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