Dr. Reddy’s Lab gains on launching unique patient-centric platform 'Purple Health'

01 Sep 2016 Evaluate

Dr. Reddy’s Laboratories is currently trading at Rs. 3104.45, up by 15.05 points or 0.49% from its previous closing of Rs. 3089.40 on the BSE.

The scrip opened at Rs. 3090.00 and has touched a high and low of Rs. 3104.45 and Rs. 3067.00 respectively. So far 8,530 shares were traded on the counter.

The BSE group 'A' stock of face value Rs. 5 has touched a 52 week high of Rs. 4382.95 on 20-Oct-2015 and a 52 week low of Rs. 2750.00 on 21-Jan-2016.

Last one week high and low of the scrip stood at Rs. 3131.00 and Rs. 3019.00 respectively. The current market cap of the company is Rs. 51,328.00 crore.

The promoters holding in the company stood at 26.37%, while Institutions and Non-Institutions held 41.16% and 15.64% respectively.

Dr. Reddy's Laboratories has launched Purple Health, a unique platform which is designed to inspire patient-centric innovation and deliver solutions that address unmet needs of patients. Built around four pillars of Awareness, Access, Adherence and Experience of therapy for patients, Purple Health is another affirmative step forward by Dr. Reddy's to institutionalize patient-centricity across the organization, stemming from its core belief 'Good Heath Can't Wait'.

As the first major Initiative under Purple Health, the company launched a new range of innovative, patient-centric packaging that aims to enhance the therapy experience for over 20 million patients each year. The entire packaging initiative was for a period of 24 months from research to concept development to implementation. Starting with the India market, the new packaging will be rolled-out in phased manner over the next six months for 25 of its focus brands.

Dr. Reddy's Laboratories is a multinational pharmaceutical company based in Hyderabad, Telangana in India. It is committed to provide affordable and innovative medicines for healthier lives.  It manufactures and markets a wide range of pharmaceuticals in India and overseas.


Dr. Reddys Lab Share Price

1278.90 -0.70 (-0.05%)
19-Dec-2025 16:59 View Price Chart
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