Aditya Birla Fashion and Retail (ABFRL) has forayed into Rs 7,000 crore men’s Innerwear & Athleisure market. The company has introduced the all new range of Van Heusen men’s innerwear & athleisure wear in Bangalore, Chennai and Hyderabad markets with the localized distribution model. The brand offers Innerwear range comprising of four collections - Classic, Platinum, Signature and Active. Each collection has been designed to offer a differentiated range to the various consumer segments.
With this new initiative, ABFRL aims to expand in the new segment and has plans to bring a differentiated product range to Indian customers. The company is also foraying into developing a fast growing category of Athleisure, an emerging space of multi-purpose wear that goes from gym to street to couch.
Aditya Birla Fashion and Retail hosts India’s largest fashion network with over 7,000 points of sale across over 375 cities and towns, which include more than 2,000 exclusive ABFRL brand outlets.
| Company Name | CMP |
|---|---|
| Avenue Supermarts | 4629.25 |
| Trent | 4105.95 |
| Vishal Mega Mart | 118.90 |
| Aditya Birla Lifesty | 105.86 |
| PN Gadgil Jewellers | 667.45 |
| View more.. | |
MoneyWorks4Me is a SEBI-registered Investment Adviser (IA) dedicated to helping investors build long-term wealth through transparent, research-driven, conflict-free guidance. Founded in 2008, we started our journey as a Research Analyst (RA), providing deep fundamental analysis, intrinsic value insights, and long-term investing frameworks for Indian equities. In 2017, we transitioned to a full-fledged SEBI-registered Investment Adviser, strengthening our commitment to acting as a fiduciary—always putting the investor’s interest first.
To become India’s most trusted, research-powered fiduciary advisory platform—where every investor, regardless of experience, can make calm, confident, and well-reasoned investment decisions.
MoneyWorks4Me ensures this through: