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Wipro to be title sponsor of San Francisco Marathon 2012

19 Apr 2012 Evaluate

Wipro Technologies, the Global Information Technology, Consulting and Outsourcing Business of Wipro’s partnership with the iconic community event, The San Francisco Marathon (TSFM) has reached the next level, with Wipro becoming the marathon's title sponsor for 2012. The 35th annual Wipro San Francisco Marathon will take place on July 29, 2012 in San Francisco, California. In 2011, Wipro began its partnership with TSFM as a 'Presenting Sponsor' of the race.

In addition to being the title sponsor of the 2012 Marathon, Wipro will provide consulting and technology recommendations to TSFM to enhance user and participant experience. The recommendations are based on research Wipro did with local running communities and athletes, to better understand their needs. The services include enhancing the Marathon's existing web pages with video based content from local experts. The videos will cover inspirational local stories of determination and courage, tips for optimal performance, nutrition, running and event-specific tutorials.

Besides in May 2012, Wipro will launch its first corporate iPhone app which will include a ‘Sport’ feature. The app will include details on all Wipro sponsored Marathons, including The Wipro San Francisco Marathon and can be used by runners train for the marathon by using the in-built digital pedometer.

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