Welspun India secures patent for new line of Augmented Reality Home Decor

24 Sep 2016 Evaluate

Welspun India (WIL) has secured the “Interactive Textile Article and Augmented Reality System” patent, which protects the company’s new product line TILT. The patent covers a system that has textile material with a design motif and an augmented reality software application. The software application is designed to allow a user to scan the design motif on the textile material, and enter an augmented reality portal that is thematically related to the design motif.

TILT by Welspun is a new brand that focuses on seamlessly integrating technology into textiles. The first product, Spin Tales, is an interactive and innovative bed set and rug for kids aged three and up. With innovative technology, a free app designed for the duvet cover and rug allows the user to experience adventures in augmented reality and engage in interactive games. Spin Tales is the first of many smart home textile products that will be introduced under the TILT umbrella.

Welspun India is one of the largest manufacturers and exporters of bed & bath textile products globally. The company’s portfolio comprises wide range of home textile products such as terry towels, bed linen (basic bedding and decorative bedding) rugs and bathrobes.

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