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Tea industry to supply auction samples to Pakistan following Hanif Janoo’s request

19 Apr 2012 Evaluate

Following a request by Mohammad Hanif Janoo, Chairman of the Pakistan Tea Association, the tea industry in the South is planning to send auction samples to the Pakistan Tea Association office in Karachi every month. Mohammad Hanif has appealed for the same, during his visit to Coonoor and Coimbatore with 11 members of his association last week. Moreover, the arrangement will be alike to the one that executed in the 1980s with Egypt. The arrangement, which was discontinued after the Common Market for Eastern and Southern Africa decided to promote Kenyan tea, made a significant impact on good liquoring CTC (crushed, tear and curl) dust teas at Kochi auctions.

The tea trade in the South in eager to get on with the arrangement that is likely to be worked out by the United Planters’ Association of Southern India in consultation with the Tea Board. The tea trade will send samples from individual estates to the Pakistan Tea Association if such an arrangement is triumphant. In order, the association will ask its members, including those from Lahore and Peshawar, to view the samples and take a decision on purchases.

The issue of transport samples cropped up after the Pakistan delegation was impressed with the samples displayed at the tea tasting session at Coimbatore. The delegation told the organisers that they had not attended such a tasting session at any convention. A visit to Monica tea factory of Tea Estates India -Woodbriar Group at Anamalais in Coimbatore district encouraged the Pakistan team to seek ‘straight line auction' teas. Monica tea factory's commands a premium at Kochi auctions.

The Pakistan delegation has also extended an invitation to the Indian industry to visit the country. A visit to Pakistan by an Indian delegation is likely in the second half of this year. The Pakistan team's visit has, in fact, left the Indian industry, particularly the South, confident of achieving 50 million kg exports by 2015. The Pakistan team’s visit has provided an opportunity to the Indian industry to explore the quality tea market in the neighbouring country.

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Tea industry to supply auction samples to Pakistan following Hanif Janoo’s request

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