Infosys, the global consulting, outsourcing and technology leader, and WPP, the world's largest communications services group, has unveiled Infosys BrandEdge in partnership with Fabric, a WPP company.
This first-of-its-kind comprehensive cloud-based offering simplifies digital marketing by bringing together integrated marketing and technology expertise on a single unified platform. It transforms the full spectrum of digital marketing activities including creation and management of digital properties, data management, coordination with multiple partners, and campaign execution.
Powered by an underlying BLUE framework, the platform comprises four modules that enable marketers to efficiently BUILD digital assets, effectively LISTEN to and UNDERSTAND target segments and easily ENGAGE consumers across a wide array of digital channels.
Offered in the Cloud, the platform is available in a subscription-based, pay-per-use model. This will enable marketers to convert their capital expenditure into variable operational expenditure while embracing the latest advances in technology and marketing.
Company Name | CMP |
---|---|
TCS | 3863.50 |
Infosys | 1420.55 |
HCL Tech. | 1470.00 |
Wipro | 444.30 |
Tech Mahindra | 1179.85 |
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