United Breweries’ Kingfisher achieves historic milestone of 100 million cases in FY 2011-12

24 Apr 2012 Evaluate

Kingfisher, the legendary beer brand from the house of United Breweries, has created history by achieving the significant milestone of 100 million cases sold in the financial year 2011-12. This success has been made possible by both Kingfisher Premium and Kingfisher Strong.

The company is going from strength to strength with a market share that now stands at over 50%. The ubiquitous Kingfisher brand is by far the largest selling beer brand in India.

Kingfisher Strong, India's largest selling beer, further consolidated its leadership position by registering record volumes, while Kingfisher Premium continued its dominance in the mild beer segment.

United Breweries is maker of Kingfisher beer and Heineken beer in India. The company has presence in 52 countries.

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