Infosys climbs on unveiling first comprehensive cloud-based platform ‘Infosys BrandEdge’

24 Apr 2012 Evaluate

Infosys is currently trading at Rs. 2349.50, up by 37.55 points or 1.62% from its previous closing of Rs. 2311.95 on the BSE.

The scrip opened at Rs. 2310.00 and has touched a high and low of Rs. 2364.90 and Rs. 2200.00 respectively. So far 7,56,000 shares were traded on the counter.

The BSE group 'A' stock of face value Rs. 5 has touched a 52 week high of Rs. 3020.00 on 08-Jul-2011 and a 52 week low of Rs. 2169.00 on 25-Aug-2011.

Last one week high and low of the scrip stood at Rs. 2427.70 and Rs. 2200.00 respectively. The current market cap of the company is Rs. 1,34,915.00 crore.

The promoters holding in the company stood at 16.04% while Institutions and Non-Institutions held 55.59% and 14.91% respectively.

Infosys, the global consulting, outsourcing and technology leader, and WPP, the world's largest communications services group, has unveiled Infosys BrandEdge in partnership with Fabric, a WPP company.

This first-of-its-kind comprehensive cloud-based offering simplifies digital marketing by bringing together integrated marketing and technology expertise on a single unified platform. It transforms the full spectrum of digital marketing activities including creation and management of digital properties, data management, coordination with multiple partners, and campaign execution.

Powered by an underlying BLUE framework, the platform comprises four modules that enable marketers to efficiently BUILD digital assets, effectively LISTEN to and UNDERSTAND target segments and easily ENGAGE consumers across a wide array of digital channels.

Offered in the Cloud, the platform is available in a subscription-based, pay-per-use model. This will enable marketers to convert their capital expenditure into variable operational expenditure while embracing the latest advances in technology and marketing.

Infosys Share Price

1438.40 6.55 (0.46%)
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