Aditya Birla Fashion and Retail (ABFRL) has signed an exclusive deal with UK's most successful fashion brand, 'Ted Baker'. With this tie-up, the company aims to offer high end fashion to the Indian customers and thereby strengthen its position in the affordable luxury space.
Ted Baker currently operates more than 500 stores in Europe, the US, Canada, Australia, Asia, South Africa and the Middle East. This luxury brand famous for its distinctive use of design and colour, will offer menswear, womenswear and accessories to Indian consumers.
