Britannia Industries is looking to expand its sales and distribution network in the Northern and Western states, besides increasing its sales in rural areas. In order to attract more customers in rural markets, the company is planning to come up with more low-price offerings in these areas.
The company is aspiring to be a complete food company by launching new brands and also has plans to extend offerings under its existing portfolio. The company, which had revenues of Rs 7,947.90 crore in financial year 2015-16, is working on multiple categories to be a complete food company.
Britannia Industries, one of the India’s biggest brands of the country, has a market share of over 33%. More-than-a-century old Britannia has launched big brands in FMCG Segment. The company is expanding its customer base by launching new products and renovating existing ones.
