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Britannia Industries to expand its network in Northern, Western states

25 Nov 2016 Evaluate

Britannia Industries is looking to expand its sales and distribution network in the Northern and Western states, besides increasing its sales in rural areas. In order to attract more customers in rural markets, the company is planning to come up with more low-price offerings in these areas.

The company is aspiring to be a complete food company by launching new brands and also has plans to extend offerings under its existing portfolio. The company, which had revenues of Rs 7,947.90 crore in financial year 2015-16, is working on multiple categories to be a complete food company.

Britannia Industries, one of the India’s biggest brands of the country, has a market share of over 33%. More-than-a-century old Britannia has launched big brands in FMCG Segment. The company is expanding its customer base by launching new products and renovating existing ones.


Britannia Inds Share Price

5733.75 144.25 (2.58%)
17-Apr-2026 16:59 View Price Chart
Peers
Company Name CMP
Varun Beverages 474.05
Nestle 1285.65
Britannia Inds 5733.75
LT Foods 422.10
Hatsun Agro Product 979.20
View more..

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