Bajaj Finance forays into lifestyle products financing

30 Apr 2012 Evaluate

Bajaj Finance has forayed into financing of lifestyle products like furniture, home furnishings, fitness equipment, luxury watches to cash in on the growing sales of lifestyle products. It is going to finance lifestyle products at zero per cent interest.

Currently company has tied up with a number of stores like Evoke, Reliance Living, Hypercity, Fitness One and Durian across 10 cities to provide zero per cent finance on purchase of lifestyle products. According to an estimate, the market size of lifestyle products industry in India is about Rs 2 lakh crore.

Bajaj Finance, which is present across 80 cities in the country, has been into finance of consumer durables and vehicle finance.

Bajaj Finance Share Price

6685.30 79.85 (1.21%)
10-May-2024 16:01 View Price Chart
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Company Name CMP
Bajaj Finance 6685.30
Shriram Finance 2345.75
Aditya Birla Capital 216.30
SBI Cards AndPayment 720.25
Chola Invest & Fin. 1268.80
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