Wipro inks an agreement to acquire PAG

02 May 2012 Evaluate

Wipro has signed an agreement to acquire Promax Applications Group (PAG), a leading player in trade promotion planning, management, and optimization solutions space for a total purchase consideration of AUD 35 Million. Avendus Capital acted as the exclusive financial advisor to Wipro on this transaction.

The completion of the acquisition is subject to customary closing conditions and regulatory approvals and will be closed in the current April-June 2012 quarter. The newly formed entity will be called as Wipro Promax Analytics Solutions.

As per industry estimates, consumer focused companies spend 12 to 25% of their gross annual sales on trade promotions. Organizations are increasingly leveraging analytics to enhance effectiveness and maximize the return on investment (ROI) of their spends on trade promotions.

Wipro Share Price

261.75 1.75 (0.67%)
08-Dec-2025 09:30 View Price Chart
Peers
Company Name CMP
TCS 3252.00
Infosys 1627.00
HCL Tech. 1687.90
Wipro 261.75
Tech Mahindra 1584.00
View more..
Register Now to get our Free Newsletter & much more!

© 2025 The Alchemists Ark Pvt. Ltd. All rights reserved. MoneyWorks4Me ® is a registered trademark of The Alchemists Ark Pvt. Ltd.

×