United Breweries has introduced its premium beer brand Kingfisher Ultra in Andhra Pradesh, nearly three years after it launched the brand in India. Delayed negotiations with the State Excise Department on tax and pricing issues were the main reason for postponement of launch of the product in the state.
In Andhra Pradesh about 30 million cases of beer are sold annually, which considered the biggest beer market in India. The product was priced at Rs 120 for a pack size of 650 ml and Rs 60 for 300 ml.
United Breweries is maker of Kingfisher beer and Heineken beer in India. Kingfisher is largest selling beer in India that commands 29% of market share. The company has presence in 52 countries.
