Idea Cellular, one of the leading Indian telecom operators, has launched 3 new exciting Mobile Apps – Idea Music Lounge, Idea Movie Club, and Idea Game Spark - giving birth to a ‘Digital Idea’. The new suite of integrated Digital Apps present one of the best range of entertainment content for its nearly 200 million customers. With the launch of Idea Music Lounge, Idea Movie Club and Idea Game Spark, the company has begun its transformation from a pure play mobile operator to an integrated digital services and solutions provider.
These digital content applications will serve as a one-stop entertainment destination initially for Idea subscribers, providing access on the fingertips to a large collection of popular and premium content, including a rich assortment of Hindi, Vernacular and International content.
Idea Cellular is India’s 3rd largest national mobile operator, with nearly 200 million subscribers. With traffic in excess of 2.5 billion minutes a day, Idea ranks among the top 6 country operators in the world.
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